Apex partners with Information Builders to offer market-leading business
intelligence solutions, helping to alleviate the mounting pressures retailers face
while increasing organisational responsiveness and providing critical visibility
into business operations.

Like many industries, the retail industry has undergone a dramatic shift. The
advent of the Internet has created a new consumer dynamic, where customers
have access to more retail choices and more detailed product information than
ever before. Retail organisations are also struggling to address the multi-
channel shopper, who shops in store, on their Web site, or by mail order.
While there may be more opportunity for customer interaction through
each channel, there is an overwhelming amount of information retailers must
now decipher. As a result, these organisations must be able to integrate their
channels in order to address customer demands quickly.

With business intelligence expertise from Information Builders, these retailers such as Arcadia Group and Macy's can better understand their business information and react quickly to keep customers and contend with a broadened competitive landscape.